Sparkle Fund Branding

I had the pleasure of working for this great organization that offers dental care to under privileged kids and adolescents. Sparkle Fund wanted a colourful, vibrant look that represented the youth that they help on a daily basis.

I was also asked to put together an informational rack card for the Good Beginnings Fund, which is supported by the Halifax Region Children’s Aid Foundation. This fund provides under privileged youth with the opportunity to attend summer and recreational camps, communication devices for children with special needs and eyeglasses, medication and mental health counselling.

My role:

  • Designed brand identity
  • 2 rack card designs
  • WordPress website built using a premium theme

2017-18 NSCC Viewbook

I once again teamed up with Nocturnal Design and Oh! Design to produce another viewbook for NSCC. The design approach was based on creative that was put together by Extreme Group for their STRIVE campaign. The result was a bolder, more modern look compared to years’ past.

My role:

  • Type setting
  • General production
  • Photo editing

Oneup Fitness & One to One Wellness Branding

Dennis Page and I collaborated on both the brand identity and website design. The client was looking for a vibrant brand colour that could be used to spark interest and catch the eye.

We decided that a fiery red would be just what they needed. We incorporated the ‘power button’ icon to connote strength, power, energy, stamina and motivation. We used the brand colour to express energy on the website, using black and white photography with a splash of red vibrancy used sparingly throughout the site.

My role:

  • Logo production and fine tuning
  • Web development
  • Wall signage production
  • Poster and pull-up banner production
  • Business card design

Atlantic Industries Limited Brochures

I’ve had the opportunity to collaborate with Eric Wood Marketing Inc. to develop a series of product brochures for Atlantic Industries Limited, a New Brunswick based engineering infrastructure company.

These are just a few of the brochures that I’ve helped lay out and edit. I was guided by the art direction of Eric Wood, along with additional design influence from Oliver Hill.

My role:

  • Page layout and type setting
  • Photo editing and enhancements